Brevo Review 2023: Features & Costs (Formerly Sendinblue)

1K

Looking for a way to boost your business’s online reach? Meet Brevo, once called Sendinblue. It’s a marketing platform that could be just what you need.

In this Brevo Review, we’ll explore how Brevo helps with email marketing, manages workflows, and keeps tabs on what customers are doing online.

What sets Brevo apart? How about a free plan that offers some real bang for your buck? With Brevo, you get cool features like web tracking and lead scoring, and you can send up to 300 emails every day.

Since you pay for the number of emails, not the number of contacts, it’s an affordable option if you’ve got lots of subscribers.

Aimed at small and medium-sized businesses (SMEs), Brevo offers streamlined email management and marketing tools that hit the nail on the head.

This Brevo Review will be your guide through the labyrinth of its features, diving into the pros and cons, exploring pricing and plans, assessing ease of use, integration capabilities, and the effectiveness of customer support.

By the time you reach the end of this article, you’ll be in the driver’s seat, knowing whether Brevo is the right marketing automation platform for your business.

Overview of Brevo (Formerly Sendinblue)

Brevo is a marketing powerhouse that offers a toolkit jam-packed with features for managing email marketing campaigns, customer relationships (CRM), and so much more. People used to call it Sendinblue, but whatever the name, it’s made to give businesses, especially smaller ones, a helping hand.

Here’s the cool part: Bravo doesn’t just help big businesses. It’s built for small and medium-sized ones, too. Imagine having an email helper, a customer tracker, and a whole bunch of other useful tools—all in one place. That’s Brevo.

Brevo even has a special section just for building strong relationships with customers. It helps score leads (that’s a fancy way of saying finding potential customers), manage contacts, and automate marketing. It’s like having a whole team of helpers right at your fingertips.

Curious if Brevo could be a game-changer for your business? Keep reading this Brevo Review, and let’s find out together!

Pros and Cons of Brevo

Brevo’s like a Swiss Army knife for businesses. It’s got lots of handy tools to help you do better. And even if you’re watching your pennies, Brevo’s got plans that can work for you.

Still, for many businesses, the good stuff about Brevo far outweighs the bad. Interested to see if Brevo could be the right fit for your business? Keep reading this Brevo Review to find out more!

Brevo’s Pricing and Plans

Free Plan – $0

• Subscribers: Unlimited
• Emails: 9,000 (with a daily quota of 300)
• What You Get: A taste of Brevo, perfect for those who are just dipping their toes into email marketing.

Starter Plans – For Those Gearing Up!

• $25: Unlimited Subscribers, 20,000 Emails
• $35: Unlimited Subscribers, 40,000 Emails
• $49: Unlimited Subscribers, 60,000 Emails
• $69: Unlimited Subscribers, 100,000 Emails
• Great For: Those who are beginning to see their business bloom and need more room to grow.

Business Plans – For the Big Leagues!

• $75: Unlimited Subscribers, 40,000 Emails (Includes all advanced features)
• $129: Unlimited Subscribers, 100,000 Emails (Includes all advanced features)
• Perfect For: Established businesses looking for the whole package, with everything Brevo has to offer.

Which Plan Suits You? Whether you’re starting small or aiming high, Brevo’s variety of plans ensures there’s a perfect fit for your needs. Like a well-tailored suit, picking the right plan can make you look good and feel even better.

Continue reading this Brevo Review to see all the nifty things Brevo can do, and find the plan that fits just right for your business. It’s more than just numbers; it’s about finding what works best for you.

Useful Features of Brevo

Ready to make waves in your marketing game? Brevo might be the answer you’ve been looking for! Here’s a friendly breakdown of what Brevo (you might remember it as Sendinblue) offers:

1. Email Marketing:

Who doesn’t love a good email? Brevo lets you make eye-catching ones that speak to your customers. Import contacts, jazz up your emails with custom templates, and send them out. You can even track how well they’re doing.

2. Marketing Automation:

Imagine sending personalized messages to your customers without lifting a finger. Brevo’s automation tools let you do just that! You can create workflows that fit your business’s unique needs and let the system take care of the rest.

3. Customer Relationship Management (CRM):

Looking for an all-in-one tool that won’t break the bank? Brevo offers not only email marketing but a built-in CRM, and it’s free!

What makes Brevo’s CRM stand out? Its deal pipeline is clean and easy to use. You won’t get lost in endless options; instead, you can quickly modify columns and handle attributes without a hassle.

But it’s not all roses. While great for simplicity, Brevo’s CRM lacks lead scoring and analytics. There’s no reporting on deals, which might be a downside for some.

In a nutshell, if you want a straightforward CRM without spending a dime, Brevo could be just the ticket. But know its limitations.

4. Brevo SMS Marketing:

Did you know that Brevo lets you send text messages, too? It’s true! Even on the free plan, you can send SMS, though you’ll need to buy credits. If you’re in the US, for instance, €5 will get you 500 texts or €10 for 1000. Oh, and just a heads-up, you’ll be billed in Euros no matter where you’re sending from.

This SMS feature is like a surprise gift from Brevo. A lot of email marketing tools, like the well-known Mailchimp, don’t have this. We peeked at the pricing of a tool called Omnisend, and guess what? Brevo’s prices were pretty much the same.

5. Landing Pages:

First impressions matter, especially online. Brevo helps you create landing pages that wow your visitors and turn them into loyal customers. Whether you’re starting from scratch or using one of their templates, you’ve got options.

6. Brevo Whatsapp Chat:

Brevo partners with Meta for WhatsApp Campaigns, allowing you to reach your audience through the popular messaging app. And it’s not just plain text; with Brevo, your WhatsApp messages can include images, videos, attachments, and even calls-to-action (CTAs).

What’s so special about it? You can keep your customers engaged in a more dynamic way. But be mindful of the unsubscribe rate; a high one can ding your quality score. Unfortunately, you can’t A/B test these campaigns yet.

Another great thing? You can manage all your contacts and segments for various channels (including SMS and email) in one place with Brevo. This feature is on all plans, but sending charges depend on the country.

7. Brevo for Transactional Emails

Now, let’s talk about something called SMTP relay service from Brevo. It’s like a special delivery truck for your emails, making sure they don’t get stuck in spam filters. It’s a big deal if you have to send urgent bulk emails.

Brevo’s got a knack for speed:

• Half of the emails zoom out within just 1 second
• Almost all of them (99.98%) are delivered in less than 20 seconds

You can try Brevo’s SMTP service for free and send up to 300 emails per day. But, if you’re thinking big, you’ll need to go for a paid plan. Just a word of caution: we did notice a few hitches in delivery during our tests. So if your main game is sending emails via SMTP or API, you might want to scout around and check out other options like SMTP2Go or Postmark.

Brevo’s Features: Not Just a List, It’s a Game-Changer

Brevo isn’t just one tool; it’s a whole toolbox. It helps you connect with your customers in ways that feel personal and professional. From emails and texts to chats and landing pages, Brevo’s features are about making your business’s marketing work for you.

Brevo’s not a one-size-fits-all platform; it’s more like a Swiss Army knife, with something for everyone. If you’re starting a new business, growing an existing one, or just looking to improve your marketing game, Brevo’s got your back. It’s easy to use and packs a punch.

So, what do you think? Ready to give Brevo a try?

Brevo Review: How Easy Is Brevo

Brevo takes the worry out of marketing. Whether you’re a newbie to the world of email marketing or a seasoned pro, Brevo has got you covered. Let’s take a closer look at how easy it is to use.

1. Ease of Use

Don’t know how to code? No problem! Brevo’s drag-and-drop editor lets you create professional emails without typing a single line of code. It’s like putting together a jigsaw puzzle – you just pick the pieces you want and place them where they fit.

2. Templates for Everyone

Brevo’s approach to templates is a bit different, but it’s a refreshing change! With 47 responsive designs on offer, they’re organized by purpose like sales, welcome, or re-engagement, rather than by industry. This design strategy, focused on specific call-to-actions, may feel more intuitive to some users.

What’s more, every template is available across all plans, even the free one. But if you want to remove Brevo’s branding, that’s going to cost you extra.

Fancy yourself a coder? You have the option to craft your newsletter from scratch and save it as a template. But be cautious: once you pick a template, there’s no turning back without starting over.

Overall, Brevo’s templates offer a practical approach with flexibility for those who want it. Just be aware of the branding issue and the commitment to a chosen template. It’s a user-friendly option that puts purpose at the forefront.

3. Preview Before You Send

Ever sent an email and then realized it looked weird on mobile? With Brevo, you can see how your emails will look on different devices before you hit send. It’s like trying on an outfit before you buy it.

4. Guidance and Support

Maybe you’re a pro at marketing, or maybe you’re just starting out. Either way, Brevo’s there with step-by-step guidance, a handy knowledge base, and friendly customer support. It’s like having a marketing mentor by your side, ready to help.

Wrap-Up: Marketing Made Easy

In this review of Brevo’s ease of use; Brevo makes email marketing simple. It’s not about overwhelming you with options or confusing you with tech talk.

It’s about giving you the tools you need to connect with your customers, wrapped up in a package that’s as easy to use as your favourite social media site.

In a world where marketing can seem like a mountain, Brevo is like a friendly trail guide. It shows you the way, helps you when you’re stuck, and makes sure you enjoy the journey.

And the best part? You don’t need to be an expert to use it. All you need is a message, and Brevo will help you share it with the world.

Alternatives of Brevo

When looking for an email marketing solution, there’s a sea of choices out there. The comparison you want to make is between Brevo and some of its main competitors: Cakemail, Hubspot, and GetResponse. So let’s dive in and break down how Brevo stacks up against these platforms.

Brevo vs. Cakemail

• Free Plan: Brevo’s got you covered with a free plan that allows up to 300 emails per day. Cakemail doesn’t have this offer, making Brevo a better fit for tight budgets.
• User Interface: Navigating Brevo’s platform is a breeze. Some find it more intuitive than Cakemail, especially if you’re new to the email marketing game.

Brevo vs. Hubspot

• Integration: Hubspot’s integration with other tools is top-notch. If you’re building an all-in-one marketing strategy, Hubspot has the edge. But if email marketing is your primary focus, Brevo’s specialized tools may serve you better.
• Lead Management: Hubspot’s way of tracking leads and analyzing behaviour is impressive. If that’s what you’re after, it might be worth the extra cost over Brevo.

Brevo vs. Getresponse

• Automation Features: Getresponse shines in automation, allowing complex workflows. But don’t write Brevo off; it’s got automation features too.
• Landing Page Builder: Want to build striking landing pages without coding? Getresponse has this perk. But again, Brevo holds its own in various other features.

Overall, Brevo is a solid choice, especially if you’re keeping an eye on the budget. It competes well with its higher-priced competitors, offering a free plan and a user-friendly interface.

It may lack some specialized features found in other platforms, but for the core task of email marketing, it stands as a strong contender.

Every business has unique needs. So the real question here is, what’s most important to your business? Is it the budget, integrations, user-friendliness, or specialized features? That answer will guide you to the right choice, and Brevo could very well be it!

Brevo Integration Capabilities

Brevo, previously known as Sendinblue, has some incredible integration capabilities that deserve attention in this Brevo Review. If you’re running an online store, building a website, or trying to automate your marketing efforts, Brevo might be the tool you need. Here’s a snapshot of what you can expect:

Shopify Integration:

Running an online store on Shopify? Brevo’s got your back. By linking the two, you can automate your email marketing and even segment your audience based on things like what they’ve bought before or if they’ve left something in their cart. Oh, and tracking your sales? You can do that too.

WooCommerce Integration:

If WooCommerce is your thing, Brevo can work with that as well. Again, automation is the name of the game here. Targeting your emails based on customer behaviour or purchase history? Easy peasy with Brevo.

WordPress Integration:

Building a website on WordPress? Brevo can be your partner there as well. With this integration, you can add subscription forms to your site, grow your email list, and even automate your email campaigns.

More Integrations:

Brevo doesn’t stop there. Whether it’s Salesforce, HubSpot, or other platforms, Brevo is flexible enough to connect with various popular platforms. If you need something unique, you can even build custom integrations using Brevo’s API.

In this Brevo Review, Brevo’s integration capabilities are like a Swiss army knife for your email marketing needs. Whether you’re an e-commerce giant or a blogger, Brevo makes connecting and automating your marketing efforts smooth and simple.

It’s like having a whole team working behind the scenes, making everything run seamlessly. So, if you’re looking to take your marketing to the next level, Brevo might just be what you need.

Customer Support

Brevo, has placed its bets on customer satisfaction, and it shows in its support system. Let’s break down what they offer in this part of our Brevo Review.

1. Email Support: Available around the clock, email support from Brevo is just an email away. Whether it’s technical or account issues, you can expect a response in a matter of hours.
2. Live Chat Support: If you’re looking for quick help during business hours, Brevo’s live chat support might be your go-to option. Knowledgeable support agents are there to guide you, usually within minutes.
3. Knowledge Base: For DIY enthusiasts, Brevo offers a rich knowledge base. From email marketing to automation, you’ll find tutorials and answers that can guide you through common challenges.
4. Phone Support: Premium plan subscribers have the added benefit of phone support. Sometimes, there’s nothing like talking to a real person to sort things out.

Customer support might be the unsung hero of any platform, and in this Brevo Review, we’ve seen that Brevo’s support system is built to please. With various channels and a responsive team, Brevo seems determined to make sure you’re never left in the dark.

If customer support is high on your priority list, Brevo might be worth a closer look.

Conclusion

Brevo is a marketing tool that’s designed with you in mind. Whether you’re a business owner, marketer, or just starting, Brevo has something special for you. It’s not just a platform; it’s a partner in your marketing journey.

You see, Brevo’s email marketing capabilities are top-notch. With easy-to-use features, creating professional-looking emails is a breeze. And if you’re into automation, Brevo’s got your back too.

But wait, there’s more! Brevo doesn’t stop at emails. It lets you dive into SMS marketing and create stunning landing pages that grab attention. It’s like having a toolbox filled with everything you need to make your marketing shine.

What about customer support? Brevo is there when you need it, with email, live chat, and a treasure trove of information in its knowledge base. It’s a reliable friend waiting to lend a helping hand.

Sure, Brevo’s free plan has limits, but its paid plans are designed to give you just what you need without breaking the bank. It’s a fair deal for a platform that works hard for you.

So, what’s the verdict in this Brevo Review? It’s simple. Brevo is a robust, user-friendly platform that stands tall among competitors. If you’re looking to boost your marketing without getting tangled in complexity, Brevo could be your next best move. Give it a go; it might just be the partner you’ve been looking for.

Frequently Asked Questions